Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Bay Area Premier Mortgage, Inc. DBA Palomo Realty Team
Carlos Palomo is the highly experienced Real Estate and Mortgage Broker you’ve been looking for. We will listen to your concerns and keep you informed of the nuances in you local market which will help you reach your real estate goals. Reach out today for help with your home buying, selling, or investing needs!
PROFESSIONAL BACKGROUND
Carlos Palomo has been a licensed Real Estate and Mortgage Broker for over 22 years. During this time, he has acquired a wealth of knowledge and experience which he diligently applies to the benefit of his clients in each real estate transaction. He has worked with every form of real estate transaction including traditional, residential and commercial sales, multi family apartment buildings, short sales, foreclosures, 1031 exchanges and even online auction sales. In addition, he has managed a team of over a dozen Real Estate Agents and Mortgage Loan Officers.
Furthermore, he has represented both buyers and sellers with their primary home residences as well as successfully worked with real
estate investors.
Prior to entering the real estate industry, Mr. Palomo worked 12 years in the high tech industry primarily at Hewlett Packard where he held various leadership roles in technical marketing and technical support planning as Project Manager and Marketing Program Manager.
Academically, he holds a Master of Business Administration (MBA) from San Jose State University and a postgraduate degree in Internet Marketing from the University of San Francisco (USF). His bachelor degree is in Psychology.
Moreover, Mr. Palomo has a broker license from the California Department of Real Estate (CA DRE) which is the highest license available in the real estate industry. In contrast, most real estate professionals only hold a real estate sales license and MUST be under the management of a licensed broker like Mr. Palomo to be able to represent clients in real estate transactions.
Finally, Mr. Palomo also holds the NMLS license which allows him to offer mortgage loans to his clients at wholesale prices, carefully pre approve buyers for a mortgage loan and review purchase offers including buyer mortgage pre approvals when representing sellers.
CORE SKILLS
• Outstanding knowledge and experience of real estate sales, mortgage loans and the industry in general. He applies this wealth of knowledge and experience to each real estate transaction which translates to more savings for his clients.
• Negotiation – this is a critical skill that Mr. Palomo has acquired with formal training and which he continues to develop. He puts to work his negotiation skill to the benefit of his clients in every transaction. Mr. Palomo's negotiation skills give him a competitive advantage to the benefit of his clients.
• Honesty and integrity – You can expect the type of transparency which will be objective and will serve to protect you in every real estate transaction.
• Commitment to meeting and exceeding his clients' expectations in every transaction, always putting the clients' interests above all. Mr. Palomo and his team are committed to providing customer service excellence to all of their clients.
Bay Area Premier Mortgage, Incorporated DBA Palomo Realty Team
94588
Pleasanton, CA 94588
United States